Challenge
The recession had hit the charity sector hard. We needed to show the PDSA supporters the value their contribution makes to sick pets.
With no photography budget and no new imagery available, I created a 16-page personalised stitched book: ‘The Adventures of ......’ based lovingly on the Beatrix Potter books read to me as a child.
'It’s the best piece of DM ever done on the account.'
Paul Cubitt - PDSA Group Product Manager.