Role: Designer / Owner
I love riding my bike but I couldn’t find any clothing I liked. So I created my own - My Bike and Me.
Successes
Selling designs into major London cycle stores including: Suka Sport; Velorution; Herne Hill Bike Shop and Bon Velo.
My clothing has also featured in London Fashion Week.
It’s Not About The Bike
The name of Lance Armstrong’s infamous book - I adapted it to convey what all cyclists believe: It’s About The Bike.
No. 13
No.13 is a symbol of bad luck. In the pro-peloton anyone given the number is allowed to pin it on their race jersey upside down (for luck.)
Race of Truth
A time trial in cycling is known as the ‘Race of Truth.’ It’s a race against the clock - where cyclists wind themselves up and give it full gas till they are empty.
Coffee
After a ride - the main highlight is stopping off for a coffee.
Love / Hate
Cyclists and cars have always had a love / hate relationship.
Turbo Trainer (Moon)
Cyclists train on turbo trainers. What if that poor could be harnessed to power other things.
Turbo Trainer (Sun)
Cyclists train on turbo trainers. What if that poor could be harnessed to power other things.