Oxfam - Pitch
Oxfam wanted donors to feel like they were the beating heart of the organisation - an integral part of the team. A team committed to sharing everyday successes while also being there to meet all future challenges.
Be There
By using Oxfam’s existing field bloggers (as heroes) we could connect donors to field work in communities like never before using news updates, blogs and video content.
All this would be accessible via Oxfam’s new-look website - Be There.
Result
Be There - Won the pitch.
Subsequent direct mail and DRTV were commissioned off the back of the win.